Google Performance Max

Master Google's AI-powered Performance Max campaigns. Learn asset groups, audience signals, bidding optimization, creative best practices, and advanced strategies for maximizing conversions across all Google channels — all for free.

Start Course →View All Lessons
6
Lessons
30+
Examples
~2hr
Total Time
100%
Free

What You'll Learn

By the end of this course, you'll be able to create and optimize high-performing Performance Max campaigns.

🎯

PMax Fundamentals

Understand how Performance Max works, its AI-driven approach, and how it differs from traditional Google Ads campaign types.

🎨

Asset Groups

Create effective asset groups with optimized text, images, and video assets that give Google's AI the best materials to work with.

👥

Audience Signals

Configure audience signals to guide Google's AI toward your ideal customers while allowing machine learning to find new audiences.

📈

Optimization

Master bidding strategies, budget allocation, performance analysis, and advanced optimization techniques for PMax campaigns.

Course Lessons

Follow the lessons in order or jump to any topic you need.

Beginner

1. PMax Fundamentals

Understand Performance Max campaigns, how Google's AI works across channels, and when to use PMax versus other campaign types.

12 min read →
 Beginner

2. Asset Groups & Creative

Build effective asset groups with headlines, descriptions, images, videos, and landing pages that maximize AI performance.

15 min read →
 Intermediate

3. Audience Signals

Configure custom segments, customer lists, demographics, and interest signals to guide Google's AI targeting.

15 min read →
 Intermediate

4. Bidding & Budget Strategy

Choose the right bidding strategy, set appropriate budgets, and understand how PMax allocates spend across channels.

12 min read →
 Intermediate

5. Performance Analysis

Analyze PMax campaign performance using insights reports, asset performance ratings, and conversion tracking.

15 min read →
 Advanced

6. Advanced PMax Strategies

Master campaign structure, feed optimization, URL expansion, brand exclusions, and scaling strategies for PMax.

12 min read →

Prerequisites

What you need before starting this course.

Before You Begin:
  • A Google Ads account with conversion tracking set up
  • Basic understanding of Google Ads concepts (campaigns, bidding, targeting)
  • Some historical conversion data for best results
  • No prior AI or machine learning experience needed