Content Assistant & AI Writer Beginner

HubSpot's Content Assistant is an AI-powered writing tool built directly into the platform. It helps marketers generate blog posts, marketing emails, landing page copy, and social media content without leaving HubSpot, using the same editors they already work in.

Where Content Assistant Works

HubSpot ToolAI CapabilitiesAvailable On
Blog EditorGenerate outlines, write paragraphs, expand ideas, suggest titlesAll tiers with AI add-on
Email EditorWrite email copy, generate subject lines, create CTAsMarketing Hub Professional+
Landing PagesGenerate page copy, headlines, form descriptionsMarketing Hub Professional+
Social ComposerDraft social posts, suggest hashtags, adapt copy per platformMarketing Hub Professional+
Website PagesGenerate page content, meta descriptions, alt textCMS Hub Professional+

Using Content Assistant Effectively

  1. Provide Clear Context

    Tell the AI what you want to write, who it is for, what tone to use, and any key points to include. The more context you provide, the better the output.

  2. Generate and Select

    Generate multiple options and select the best one as a starting point. Content Assistant can produce several variations for you to choose from.

  3. Edit and Refine

    AI-generated content is a first draft. Edit for accuracy, brand voice, specific product details, and your unique perspective.

  4. Use Slash Commands

    Type "/" in any supported editor to access AI commands quickly: /generate, /expand, /shorten, /rewrite, and /summarize.

💡
Brand voice: HubSpot allows you to set brand voice guidelines that the Content Assistant follows. Configure your brand tone, style preferences, and writing guidelines in Settings to ensure consistent output.

AI Blog Post Generation

The blog post workflow in Content Assistant follows a structured process: generate topic ideas based on your industry, create an outline with key sections, expand each section with AI-generated content, and suggest meta descriptions and SEO-optimized titles.

Best Practices

  • Always fact-check: AI can generate plausible but incorrect information. Verify all statistics, claims, and technical details.
  • Add your expertise: Use AI content as a foundation and layer in your unique insights, case studies, and data.
  • Maintain brand voice: Review AI output for consistency with your established brand voice and messaging guidelines.
  • Use for efficiency, not replacement: Content Assistant works best when it handles first drafts, freeing you to focus on strategy and refinement.
✅
Try it: Open the HubSpot blog editor, type "/" and select "Generate blog post." Enter a topic relevant to your industry and review the output. Time how long it takes versus writing from scratch.
← Course OverviewChatSpot & Breeze →